As a small to medium-sized enterprise (SME), selecting the right packaging for your products can feel overwhelming. With so many options out there, it’s easy to get lost in the sea of materials and designs. However, corrugated packaging stands out as a versatile, eco-friendly choice that can significantly enhance your brand and customers' unboxing experience. Let's dive into how to choose the perfect corrugated box for your products and why it matters.
Understanding Your Product Needs
Size and Weight: The first step is to measure your product. The box should fit your product to prevent shifting during transit but also leave enough space for cushioning and decoration materials. Corrugated boxes come in various sizes and styles, and at UNIPKAHELLAS, you can even order your customised dimensions. So, consider the weight and fragility of your items. Do you want a Delivery Bag Box for your delicate bottles? Maybe the Returnable Delivery Box for your clothing order and returns? Or perhaps a Sliding Box for a different unboxing experience?
Durability: Depending on your product, you might need different levels of durability. For heavier items, opt for a Double-Wall (5-ply) Shipping Boxes. For lighter items, a single-wall box will usually suffice. Also consider using filling materials like Shredded Paper or Tissue Gift paper.
Branding: Would you prefer plain boxes, or would you like to customise them with your logo, slogan, or design? Adding branding elements can elevate your packaging significantly.
Enhancing Your Brand with Packaging
Your packaging is often the first physical interaction customers have with your brand. Here’s how you can make it count:
Personalisation: Custom-printed corrugated boxes with your logo, brand colours, and a unique design can create a memorable unboxing experience. It’s a cost-effective way to advertise your brand and make a strong first impression.
Unboxing Experience: Think about the unboxing experience from your customer’s perspective. Easy-to-open boxes, printed messages inside, and neat packaging can turn a mundane task into a delightful experience. This not only pleases your customers but also encourages them to share their unboxing experience on social media, boosting your brand’s visibility.
Brand Values: If sustainability is a core value of your brand, using corrugated packaging highlights your commitment to eco-friendliness. Make sure to communicate this to your customers through the packaging itself or an included note about your sustainable practices.
Aligning with Sustainability
Choosing corrugated packaging aligns your business with the global push towards sustainability. Here’s why:
Recyclability: Corrugated boxes are highly recyclable. They are made from paper, which can be recycled up to 25 times before it loses its quality (source: FEFCO, Reuse of corrugated Fibres). Encouraging your customers to recycle the packaging helps reduce environmental impact.
Biodegradability: Unlike plastic, corrugated cardboard is biodegradable. If it does end up in a landfill, it breaks down much faster than most other packaging materials, causing less harm to the environment (source: FEFCO, Circular by Nature).
Sustainable Sourcing: Many corrugated packaging manufacturers prioritise sustainable sourcing. Look for suppliers who use recycled materials or sustainable forestry practices, like UNIPAKHELLAS the Shop (To know more about UNIPAKHELLAS’s Sustainability Practices and Initiatives, check out our website here).
Practical Tips for Choosing the Right Corrugated Box
Consult Your Supplier: Work with your packaging supplier to find the best options for your specific needs. By choosing us, we can provide insights into the latest materials, design trends, and assist you every step of the way on your packaging journey.
Consider Cost vs. Quality: While it might be tempting to go for the cheapest option, consider the long-term impact of quality packaging. Well-chosen packaging can reduce product returns of damaged goods and increase customer satisfaction, ultimately saving you money.
Choosing the right corrugated packaging is about more than just protecting your products. It’s an opportunity to enhance your brand, delight your customers, and show your commitment to sustainability. Take the time to choose wisely, and you’ll see the benefits in both your business operations and customer relationships.
Chat with our expert team on WhatsApp or browse our full product list here and take your packaging to the A-level. Happy packing!